Values

VALUES

A passion for the work you do. Care for the people you’re doing it for. And a willing hand to offer whenever there’s need.
Our founder believed that as long as you put your customers‚ employees and community first‚ success would surely follow.
Fifty years later‚ we know he was right. The secret to our success can’t be found on a spreadsheet. It’s grounded in the principles that have always guided us.

COMMUNITY OUTREACH: HELPING NEIGHBORS AROUND THE WORLD

Our employees believe strongly in giving back to the community. So our company focuses on the programs and issues Lands’ End employees care about most. And they care a lot.

Their passion means our company supports a number of community events‚ local churches‚ veterans’ organizations‚ homeless shelters and more. We’ve built homes, donated equipment to schools and scrap fabrics to charitable quilters. We match our employees’ fundraising efforts‚ and we’ve cast Humane Society dogs in our catalog shoots to highlight the benefits of adoption.

Lands’ End even helps employees connect with volunteer opportunities in their hometowns‚ and we honor the time they give with our matching contributions program.

DISASTER RELIEF

Lands’ End regularly donates nearly $5 million of new and used merchandise each year to local and global nonprofit organizations. This is especially true when natural disasters strike in the United States and around the world. Acting as a company‚ we readily deliver in-kind contributions of clothing wherever it’s needed. Acting as a community‚ our employees often come together to do even more.

When Hurricane Sandy hit the northeast, Lands’ End partnered with the American Red Cross to deliver a 53-foot truck filled with winter weather items. We collected 4‚500 pairs of shoes for Haiti earthquake victims through the nonprofit organization Soles4Souls. And when earthquakes and a tsunami struck Japan‚ Lands’ End employees around the world raised money and worked together to send victims clothes and blankets‚ paper goods and drinking water.

LASTING CHARITABLE PARTNERSHIPS

We often partner and sponsor with local and national not-for-profit organizations to raise awareness of important issues‚ do some collective good and help people in need. Many of these relationships go back for years‚ reflecting our employees’ deep commitment to challenges like education‚ the environment‚ homelessness and more.

In 2010, Lands’ End became the key sponsor of the Clean Lakes Festival. We fund school wish lists at DonorsChoose.org‚ and have a long-standing connection to the Hodan Center of Mineral Point‚ Wisconsin‚ which provides support and work for disabled adults.

Our international offices also give back to in their communities‚ donating to dozens of charitable organizations. Lands’ End Germany supports the Susan G. Komen: Race for the Cure‚ providing T-shirts and caps for survivors and sponsoring a sand-sculpting competition for kids near the racing route. While our UK office sends clothing to children in Uganda and Romania‚ and supports Rutland Friends of Cancer‚ British Red Cross and the Heart Foundation.

THE WOMEN’S DAY RED DRESS AWARDS Lands’ End was a proud sponsor of the 2014 Woman’s Day Red Dress Awards to benefit the American Heart Association’s Go Red For Women. The event recognized those who have made significant contributions in the fight against heart disease‚ including The Bill‚ Hillary & Chelsea Clinton Foundation.

BIG BROTHERS BIG SISTERS In 2014 Lands’ End partnered with Big Brothers Big Sisters of Dane County at its annual back-to-school picnic and backpack event in Madison‚ Wisconsin. The event helps families and disadvantaged “Littles” from across Dane County get a backpack and supplies for the upcoming school year. Lands’ End provided 600 ClassMate backpacks for the event.

In 2010‚ Lands’ End became the key sponsor of the Clean Lakes Festival‚ which is organized by the Clean Lakes Alliance (CLA)‚ a not-for-profit organization devoted to maintaining the water quality of area lakes‚ streams and wetlands in the Yahara River Watershed. Our employees regularly participate in CLA-sponsored events‚ including annual trash cleanup days.

HELPING TO PRESERVE OUR NATION’S LIGHTHOUSES Our love and appreciation for lighthouses dates back to our humble beginnings in 1963 when former advertising copywriter and avid sailor Gary C. Comer founded the brand. It’s no coincidence that our logo is a lighthouse. Throughout the years‚ Lands’ End has carried on Gary’s passion for preserving and improving the environment. Our employees uphold the company’s commitment to sustainability. Due to our continued commitment to preserving the environment‚ we have launched a lighthouse restoration program in partnership with the U.S. Lighthouse Society. Through an initial donation‚ we adopted the Block Island Southeast Lighthouse‚ a U.S. National Historic Landmark located on the Mohegan Bluffs at the southeastern corner of Block Island‚ Rhode Island. Through the ongoing program‚ we are excited to be able to work to improve our nation’s maritime treasures‚ so that they can be enjoyed for generations to come.

TAKE A STAKE IN THE LAKES More than 100 Lands’ End employees get their hands dirty to keep our lakes clean in the annual “Take a Stake in the Lakes” clean-up event in Dane County.

THE FIRST® LEGO® LEAGUE is a nationwide organization that gets kids interested in math and science. And when their Madison‚ Wisconsin‚ team of 7th and 8th graders researched food safety‚ they came up with one yucky conclusion: most lunch boxes don’t cut the mustard. So they came up with an inspired solution: the MadBox‚ a lunch box with an adjustable “cold zone” that keeps what should be cool cold‚ and leaves the rest alone. We loved that. So Lands’ End helped them make it a reality.

TEDDY BEARS FOR CHARITY Our German office teamed up with Burda Style‚ a fashion magazine‚ to raise money for charity via Facebook and the Lands’ End website. Every year‚ Lands’ End donates 5 euros to the pediatric clinic in Hamburg‚ Germany‚ for every Steiff Bear sold during the holidays. The company increased that donation by encouraging customers to knit small sweaters for the Steiff Bears. For every knitted sweater‚ Lands’ End donated an additional 2.5 euros to the clinic.

SUPPORTING JAPAN’S DISASTER VICTIMS In 2011‚ Lands’ End Japan donated clothing‚ towels and blankets to their neighbors in need‚ supporting the “Beacon of Hope” drive for earthquake disaster reconstruction. They also sponsored relief support events for victims of the tsunami and those evacuated from Fukushima. While back in Dodgeville‚ we collected goods and raised money to help those in need.

REDUCING‚ REUSING AND RECYCLING Lands’ End has a number of programs that help our facilities reduce waste and shrink our environmental footprint. We recycle cell phones‚ batteries‚ eyeglasses‚ computers and other electronics. Even our scrap fabric is saved and donated to organizations that make quilts for charities. And we help recycle old blue jeans‚ which are turned into home insulation. In 2012‚ our company-wide jean drive collected nearly 4‚200 pairs of jeans—enough natural cotton fiber to insulate more than eight houses.

SUPPORT FOR OUR FURRIEST FRIENDS Lands’ Enders are big animal lovers. So naturally‚ we support a lot of local shelters and humane societies. Along the way‚ we learned that shelter dogs make great catalog models. We featuring Iowa County Humane Society’s rescue animals in our Lands’ End Home catalogs to share the benefits of adoption. We also encourage those who have given a shelter dog their “forever home” to post their story on the Lands’ End Facebook page.

GUARANTEED. PERIOD.®:
WE WANT NOTHING LESS THAN YOUR ABSOLUTE SATISFACTION.

The Lands’ End guarantee has always been an unconditional one. It reads: “If you’re not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price.” We mean every word of it. Whatever. Whenever. Always. But to make sure this is perfectly clear, we've decided to simplify it further: Guaranteed. Period.®

It’s more than a return policy. It’s a promise we’ve kept for over 50 years now, to stand behind every product we make and every service we deliver.

WISE WORDS “Sell only what you believe in.” Our founder’s words—and his passion for quality goods and putting people first—lives on. In fact, he’s part of everything we do.

100% EASY

We work hard to make every product we offer and every order we take perfect. But just in case, we’ve also made returning Lands’ End purchases simple.

make a return

HERE’S TO HONEST, WELL-CRAFTED GOODS

Ever since we began outfitting racing sailors in 1963, we’ve created clothing that sets the highest standards for enduring quality, style and value.

Our people are passionate about quality. So we search out the finest natural or high-tech fabrics, working with vendors and artisans in the United States whenever possible. We take the time to craft products made for years of satisfying wear. And we never reduce a product quality for the sake of a little extra profit.

As our founder put it, “Make it as good as you can. Improve it whenever possible. Always, always price it fairly.” That’s just the Lands’ End way.

Styles may change. But quality always matters.

ATTENTION TO EVERY DETAIL

Check out the lengths we'll go to deliver a quality product:

LABORATORY-TESTED
Our materials and construction undergo rigorous testing.
WASH, REPEAT
Our polos are subjected to a 50-wash performance test.
INSPECT, INSPECT
We check our products at the factory, then at the warehouse.
FINE-TOOTHING
Our fine Supima cotton fibers get extra combing for a silkier feel.
REAL COMFORT
We try new garments out on real people, not models.

MORE LANDS’ END STORIES

Once a year, in springtime, there’s a miracle in Mongolia.

Lands’ End Squall®: Superior Quality vs. Lake Superior.

OUR MISSION:
WE WANT NOTHING LESS THAN YOUR ABSOLUTE SATISFACTION.

To build a global lifestyle brand that stays true to its roots. And that means staying true to our customers.

It’s more than a return policy. It’s a promise we’ve kept for over 50 years now, to stand behind every product we make and every service we deliver.

HONEST VALUE IN EVERYTHING WE DO

We believe value comes down to more than the price on a tag:

SERVICE
We’re here to help. And we stand behind every item we sell.
DURABILITY
Our things are meant to be worn, rumpled and loved.
STYLE
You’ll find us whenever trendy meets timeless American style.
VERSATILITY
With classic designs that can outlast time and trends.
QUALITY
We deliver the strongest, softest and the most well crafted.

THE WORDS WE WORK BY

We believe value comes down to more than the price on a tag:

In 1984, our founder Gary Comer wrote an article for the summer catalog. He called it “The Principles of Doing Business.” Those ideals still guide our business practices today:

1. We believe that serving our customer serves all of us.Everyone here understands that concept. Our customer care specialists are trained to know our products, and to be friendly and helpful. They are empowered to take all the time necessary to take care of our customers

2. Real value is a cornerstone of our brand.We price products fairly and honestly. We operate efficiently, and build relationships with manufacturers who have proven they are skilled, cost conscious, efficient and socially responsible.

3. We are passionate about quality. We do everything we can to make our products better. We continually improve fabrics and construction details, and never reduce the quality of a product to make it cheaper.

4. We are a community dedicated to creating new ways of connecting. We consider customers and employees our heartland and seek to engage them in an ongoing conversation that encourages feedback. That’s why when you call, click or visit Lands’ End, it’s a little like coming home.

5. We operate with integrity from the inside out. so employees and partners can be crystal clear about our philosophy of doing business, goals for the future and expectations for success. Everyone here is accountable for his or her decisions under this guiding principle. The result? An engaged workforce that delivers added value to the customer (and the bottom line).

6. We accept any return for any reason, at any time. Our products are guaranteed. No fine print. No arguments. We mean exactly what we say: Guaranteed. Period.®

OUR FAVORITE STORY? YOURS.

There’s no denying the connection Lands’ End shares with its customers. Our products are a welcome part of their lives‚ whether you find us on the playground‚ in a beach tote or under the Christmas tree. Our people help customers make graduations and birthdays‚ weddings and ordinary Monday afternoons a little more special. And we treasure that.

Tell us your story. Send us an email. Call‚ tweet or post. We’d love to hear from you.

WORTH REPEATING

“At least 30 years ago, my mother purchased a bathrobe from your company. It is her favorite.”

“I am now a Lands’ End customer for life.”

“My briefcase still looks nearly new and has seen me through 21 years of ups, downs, multiple jobs and four beautiful children. Thank you for the quality of your products and your commitment to service.”

WHAT INSPIRES US?

Knowing that every question answered and polo sold is another incredible story‚ beloved hand-me-down or must-have fashion moment in the making. Just read on to see what we mean:

GUARANTEED SANTA. PERIOD.

A husband called to say the package containing his wife’s Christmas gift had been stolen off his front porch. We said we’d replace it for free and ship it fast. No questions asked.

GUARANTEED COMFORT. PERIOD.

A house fire is hard. Insurance paperwork’s even harder. So we surprised one customer with a little help: old catalogs (for itemizing lost belongings) and a luxurious robe and towel set (for some much-needed comfort).

MAP CATCHES A TEACHER’S EYE

A teacher from South Dakota tweeted that she loved the Lands’ End product map of the USA and wished she could have a poster-size version for her classroom. We sent her a larger version of the map‚ along with two beach towels as giveaways for students and some chocolate candy as a thank you for this sweet tweet.

A TOTE FOR ALL REASONS

One Facebook friend told us: “I added and removed eight different diaper bags to our registry over the course of three months. None of them were exactly what I wanted: durable‚ lots of pockets‚ cute but unisex enough that [my husband] would carry it‚ not so pricey that I’d cringe every time the baby threw up on it. Lands’ End totes are all that with enough room left over for your bag of chips.”

LITTLE GIRL STARTS HER SWIM THERAPY IN STYLE

While talking to one mother‚ our Customer Care Specialist Amanda discovered that the woman’s little girl was recovering from a serious car accident. The girl was in swim therapy while awaiting plastic surgery to repair scars on her legs. Touched by the family’s bravery‚ Amanda arranged to send the girl a pink polka-dot two-piece bathing suit and beach towel to make her daily water therapy more fun. After receiving the surprise care package‚ the mom called Lands’ End to say she was overcome with emotion when she saw the bathing suit and handwritten note from the customer care specialist.

OUR POLOS ARE OUT OF THIS WORLD

This Lands’ End story is epic. When NASA’s Mars rover Curiosity finally landed on the Red Planet after ten months in space‚ Lands’ End was there. (Well‚ sort of.) Our Business Outfitters team helped outfit NASA’s Mission Control with 600 crisp Lands’ End polos just in time for the August 5‚ 2012 landing celebration. Each shirt was embroidered with the historic date and an image of Curiosity-making our landmark shirts the most comfortable commemoratives in the country… and the cosmos.

SERVICE TO BE THANKFUL FOR

While ordering swim items for a family trip‚ one customer told our Customer Care Specialist Joanne that she had served in the military – the majestic navy tote she had just purchased was going to be a Memorial Day gift for herself. Joanne thanked her for her service to our country. Then she took it a step further. Joanne decided to send this servicewoman a beach chair and anchor necklace to put something behind the words of thanks.